Source is Neilson Media Research/Pifeedback
-Ratings Breakdown: ABC won this second Wednesday of the 2007-08 season in both total viewers and adults 18-49, beating No. 2 CBS by 70,000 viewers and 21 percent among adults 18-49. Vastly improved NBC finished third, followed by Fox and the CW.
In series-premiere news, ABC’s critically applauded Pushing Daisies opened on a winning note, with 12.83 million viewers and a 4.3 rating/13 share among adults 18-49. Comparably, that came in on par with year-ago occupant Dancing With the Stars among adults 18-49 (Viewers: 17.49 million; A18-49: 4.5/13 on Oct. 4, 2006). And it beat NBC’s second-place Deal or No Deal (Viewers: 11.07 million; A18-49: 2.8/ 8) by 1.76 million viewers and a hefty 54 percent among adults 18-49.Week three of CBS’ uneventful Kid Nation finished third in the 8 p.m. hour, with 7.51 million viewers and a 2.4/ 7 among adults 18-49 (tied with Fox in the demo). Comparably, that trailed year-ago occupant Jericho (Viewers: 10.83 million; A18-49: 3.4/10 on Oct. 4, 2006) by a considerable 3.32 million viewers and 29 percent among adults 18-49. With Survivor not what it used to be, I still don’t understand the need to air a clone, only with kids aged 8 to 15.
Next up were Fox’s comedies Back To You (Viewers: #4, 6.58 million; A18-49: #3, 2.4/ 7) and ‘Til Death (Viewers: #4, 6.22 million; A18-49: #4, 2.5/ 7), and America’s Next Top Model on the CW (Viewers: #5, 4.52 million; A18-49: #5, 2.2/ 7). Fox in the hour trailed year-ago occupant Bones (Viewers: 8.10 million; A18-49: 2.8/ 8) by 1.70 million viewers and 14 percent in the demo. And America’s Next Top Model (which is dependent on the female viewers, of course) has also lost steam, with year-to-year erosion of 730,000 viewers and 15 percent among adults 18-49.
Despite facing week two of ABC’s Private Practice and NBC’s Bionic Woman, CBS’ established Criminal Minds was the most-watched show at 9 p.m., with 14.42 million viewers. But it ranked third among adults 18-49, with a 3.7/ 9 in the demo. Week two of ABC’s Private Practice was first in the demo (4.5/11) and second in total viewers, with 12.29 million. Compared to its debut one week earlier (Viewers: 14.41 million; A18-49: 5.2/13 on Sept. 26), that was a loss of a typical 2.12 million viewers and 13 percent among adults 18-49. This is very good news for Private Practice.
Week two of NBC’s competing Bionic Woman finished second among adults 18-49 (4.0/10) and third in total viewers (10.94), but the losses were more dramatic. Compared to its debut one week earlier (Viewers: 13.91 million; A18-49: 5.7/14 on Sept. 26), Bionic Woman was down by 2.97 million viewers and 30 percent in the demo. This is still, however, a vast improvement over year-ago occupant The Biggest Loser (Viewers: 7.15 million; A18-49: 3.0/ 7, on Oct. 4, 2006). So, yes, it is still promising.Also airing from 9-10 p.m. was episode three of Fox’s non-scripted Kitchen Nightmares (Viewers: #4, 6.29 million; A18-49: #4, 2.9/ 7), and the CW’s Gossip Girl (Viewers: #5, 2.80 million; A18-49: #5, 1.3/ 3). Comparably, this was a minor improvement for both shows from one week earlier.
Top honors at 10 p.m. went to CBS’ veteran CSI: NY, with 12.72 million viewers and a 3.9/10 among adults 18-49. But compared to one year earlier (Viewers: 15.73 million; A18-49: 4.9/14 on Oct. 4, 2006), that was a decrease of 3.01 million viewers and 20 percent in the demo. Second was week two of ABC’s Dirty Sexy Money (Viewers: 9.73 million; A18-49: 3.6/10, followed by week two of NBC’s Life at 8.80 million viewers and a 3.0/ 8 in the demo. Although promising Dirty Sexy Money was on par with week-ago premiere levels (Viewers: 10.44 million; A18-49: 3.6/10 on Sept. 26), Life dropped by 1.15 million viewers and 25 percent in the demo. Keep in mind, however, that failed year-ago occupant Kidnapped was out of the loop entirely with just 5.15 million viewers and a 1.9/ 5 in the demo.
